The use of digital marketing in the digital era not only allow for brands to market their products and services but also facilitates clients for online customer support through 24/7 to make customers feel supported and valued. Digital marketing has always been easy to assess at the first rate through the use of digital communication as users with access to internet can always make use of many digital mediums such as facebook, YouTube, forum, email etc. Digital marketing offers widespread information and is not limited to selective audience and this interactive nature allows customers to create conversation and every individual is able to ask question about the brand and get familiar with it which the traditional form of marketing may not offer.
Not only that digital marketing also allows businesses to create competitive advantage for which firms use social media as its main tool to create a channel or information. Digital marketing has proven to work more effectively than any other form of marketing. Moreover, digital platform provides an ease to the brand and its customers to interact directly and exchange their motive virtually.